Gotta Get At This: Lay's Chile Mediterraneas Sabor Pebre

Here's a new flavor out of Chile that looks yummmm. It's part of Chile's Mediterraneas line. My understanding of Spanish translates that to Mediterranean. However I'm not sure that the flavors in this collection are what I would necessarily think of when composing a Mediterranean collection. They've got Serrano Ham, Oregano, Tomato Basil, and now this new flavor Pebre.
Pebre is a salsa like sauce from Chile; Wikipedia describes it as "a condiment made of (cilantro), chopped onion, olive oil, garlic and ground or pureed spicy aji (peruvian) peppers." They also note it goes great on barbecued meats.
Considering the sauce is typical of Chilean cuisine, and Lay's was just promoting it as the must have snack on September 18th (Chilean Independence day) I really don't understand how it fits into the Mediterranean line. But the collection seems to be quite popular there, so I don't think it really matters. 
What matters is that if you are visiting Chile anytime soon, and you love new flavors, check this one out :)