They announced these flavors last week, but I was on vacation so sorry if you didn't hear the news here. However, if you didn't already find out... GUESS WHAT! Lay's announced the 4 flavor finalists in their Do Us A Flavor competition! This batch of flavors is pretty wild; this year's premise was that they've been inspired by local, regional flavors, so let's see what we've got and walk through them together.
First up, a Kettle Cooked option, "Greektown Gyro" a Gyro and Tzatziki flavored chip inspired by a Gyro shop in Texas. For this flavor to work, it's probably gonna be pretty hearty when paired with that thicker Kettle Chip. The Costco bag of Tzatziki chips I reviewed the other day was pretty authentic and delicious, so I'm hopeful these are gonna follow suit.
Next up, the Wavy option, "West Coast Truffle Fries". These are inspired by dressed up French Fries from Irvine, CA. Since, I live pretty close to Irvine, I'll just go out on a limb and say, this is not a typical thing. Yes, we do have a hipster foodie scene that sells all sorts of things on top of French Fries, but Truffle is not something I have found specifically often. These are probably pretty delicious though, since the Wavy chip only has to do the job of Fries. Not that hard to mess up. Right?
Third up is "Southern Biscuits and Gravy"; now this says regional flavor to me! It's another flavor of a dressed up starch, so if they can nail that gravy flavor and a hint of floury biscuits, these should be awesome.
Last one is "New York Reuben", again a flavor that sounds super regional to me and makes perfect sense. I'm a huge fan of the way Lay's USA handles Sandwich flavors, so I have no doubt this will be great. I anticipate it will have the corned beef flavor, and a sour note from either sauerkraut or pickles or both, and then a sweetness from rye bread.
So what are your thoughts about this year's finalists? Are they too extreme? Or are you excited?
Share your opinions in the comments section below.
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