Lay's USA Brazilian Picanha

Another day, another bag of Lay's Passport to Flavors Chips. Today we make a stop in Brazil for "Picanha", a traditional skewered meat roasted over charcoal. The Picanha in particular comes from the Rump of the cow. The barbecued beef is served with Chimichurri sauce.

This bag, this one right here. It tastes like basic carne asada, ok?

What is going on Lay's? When you open the bag, the smell is pure molasses-sugary-sweetness. Idk why!!! If there is any sweetness in the flavor, it is barely noticeable and only on the first few chips, so why the sweet smell is so overwhelming, I haven't a clue. The flavor is beef definitely, and what I refer to as "generic meat seasonings"... there is not a single hint of Chimichurri to be tasted (which is unfortunate). As you eat further down the bag, the seasoning builds and you get a really hearty seasoned meat flavor. There is NOTHING wrong with it. But it ISN'T Brazilian BBQ. The potato, btw, is solid, nothing to talk about really. So, the stand out was that generic seasoning, and then my friend described it as carne asada, and the whole world suddenly made sense. IDK WHY LAYS, but you made Carne Asada chips, and you tried to hustle them to American who may not know the difference between Latin meat seasonings. SHAME!

But, in all honesty, these are tasty, so don't listen to my complaints and grab a bag now before they are gone for good.

Gotta Get At This: Lay's USA Passport to Flavor promotion

Lay's USA just announced 4 new flavors that will be released this month of a limited time. "Brazilian Picanha", "Chinese Szechuan Chicken", "Wavy Greek Tzatziki" and "Kettle Cooked Indian Tikka Masala".
Are you a Lay's nerd noticing something fishy here? Me too. "Wavy Greek Tzatziki" and "Kettle Cooked Indian Tikka Masala" already exist Lay's!! Don't try to trick me!! These are both previously released Costco exclusive flavors. Read my review of  Tzatziki here.
THAT BEING SAID, the flavors will still be new to the general public. And won't come in ridiculous giant sized bags. The promotion is a fun tie in with the Summer Olympics in Brazil. These types of flavors haven't really been explored in the US... so it will be nice change on shelves.

Flavors: For those out of the know; "Brazilian Picanha" is a favored cut of beef at Brazilian Churrascarias, "Chinese Szechuan Chicken" is a deep fried or stir fried Chicken dish that uses the spicy Szechuan peppers for the Szechuan province in China along with Garlic, "Greek Tzatziki" is a Yogurt dip popular in Mediterranean cuisine that is seasoned with Mint, Cucumber, and Garlic, and "Indian Tikka Masala" is a Chicken dish popular in India and the UK composed of Yogurt Marinated Chicken that is then added to a Tomato based sauce with spice mix.
All of these flavors sound bold and exciting.
They will be available in the USA July 25th. Will you be searching for any of these?

Contest: Lay's Guatemala, Dominican Republic, Panama, El Salvador, & Honduras Copa De Sabores

The Copa is SPREADING!! "Copa De Sabores" aka the "Flavor Cup" has spread like wildfire throughout South America. The contest is now being held in Guatemala, Dominican Republic, Panama, El Salvador, and Honduras. Not to mention the South American nations we already know about; Chile, Colombia, and Peru. ANNNND the Middle Eastern nations all doing their version. Looks like it is going to be a BUSY season for us Chip Hunters!

So, first, lets talk about Guatemala...

EXACTLY like Colombia and Peru, we are seeing ITALY vs ARGENTINA as the 2 flavors to be voted upon. But here we have some sauces up for debate. Italy's offering being a "Pomodoro Sauce" and Argentina's being a "Chimichurri" sauce.

More importantly, the Guatemalan website FINALLY explains the rules of the Flavor cup, which has been driving me mad. Basically, you vote for your flavor in each round starting with the first round (Italy vs. Argentina), you have to register for this vote. If you can pick the winner every round you have the opportunity to win prizes. So this is just round 1 of  3 (3 being the final round). If you pick the winner all the way to the end, you can win the Grand Prize.

Check it out, so the winner of Phase 1 will go against the winner of Phase 2 in Phase 3, and that is the winner of the Flavor Cup.

(you guys have no idea how excited I was that they had this chart to explain this damn confusing ass contest to me... seriously)



In the Dominican Republic, we finally get a fresh face from Brazil...

Italy's flavor is represented by "Italian Dressing", which sounds AMAZING on chips! And Brasil is showing off "Salsa Brasileña", this has me a bit confused... the picture is obviously stewed beef with maybe some Garlic... but "Salsa Brasileña" is defined online as a salad dressing. The literal translation is "Brazilian Sauce" which doesn't help me figure out what it is whatsoever. So, I guess, if you try it, let us know what it is lol.

Panama, El Salvador, and Honduras all have the SAME EXACT flavors as Guatemala, (Italian Salsa Pomodoro & Argentinean Chimichurri) so I'm not gonna talk about them again for this round.

Let the HUNT begin!!