This bag had me so scared, I mean, it's called "Hot Chili Squid"; that's pretty intimidating. When I opened this bag the scent was VERY strong; a pungent Thai spiced seafood aroma. But, thankfully, the scent was much stronger than the seasoning. First off, this is a Ruffle-cut chip, you can see it on the front of the bag because Thailand markets both cuts of chips under the Lay's label. The Ruffle cut gave the chip a nice thickness and full potato flavor. The seasoning itself was a very sweet shrimp-like taste, very similar to Prawn Cocktail. That flavor is followed by a really low chili heat. The first chip out of the bag is basically not spicy at all. But as you eat more and more, that spice builds up on the back of your palette. For me, the spice never got too crazy, it was very subtle, even after it built up. The spice cuts through the rich potato and sweet seafood flavor very nicely, making this a complex and exciting taste on the tongue. All in all, I was VERY surprised by how much I enjoyed this bag. My only recommendation is you skip the initial smelling when you open the bag. Go straight to the snacking. This is a great bag for fans of "Prawn Cocktail", "Thai Sweet Chili", and most of the other bags from Thailand. (Actually, now that I think of it, its kind of like "Prawn Cocktail" and "Thai Sweet Chili" had a baby). It's SUPER easy to find on Amazon and Ebay here in the States, so if it sounds like something you'd like to snack on, it shouldn't be too hard to find.
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