Wednesday, December 10, 2014

Gotta Get At This: Lay's Belgium Winter Edition Naturel Oven Stars, Oven Crispy Thins Emmental Cheese and Olive Oil & Herbs, and Collection Tapas Olive and Pesto

Lay's Belgium has a lot of new releases hitting shelves recently, all of which look DELISH! Here's what's new...
Winter Edition Naturel Oven Stars is a FANTASTIC idea! In celebration of the Winter Holidays, they've released a Natural flavored (This is the same as Original or Ready Salted flavor) Star shaped chip. These are the same as Belgium's current "Naturel Oven" ridged, baked chips; but shaped like festive stars. Here in the states you can buy the regular shaped equivalent under the "Ruffles Original Oven Baked" moniker. The shape adds a little Holiday kitch to it, and that's something I'm a big fan of... but as far as being a bag worth chasing across nations, it may not be worth the hunt for just a shape change.
Belgium has also added a completely new collection to their repertoire... the "Collection Tapas". This is a collection France debuted back in 2013 composed of an "Olive" flavor and a "Pesto" flavor. The Olive flavor had some very favorable reviews online and both of them make perfect sense as potato chip flavors. If the collection is spreading, it would be great to see them hit the states, I can see them being a hit here.
Lastly, Belgium is extending their Oven crackers collection, it started with biscuits and now has reached out to include "Crispy Thins". These are just airy, thin, potato-based crackers flavored as "Emmental Cheese" and "Olive Oil & Herbs". Emmental is just a fancy way of saying Swiss Cheese which is a subtle cheese that probably compliments the cracker well. And Olive Oil and Herbs is pretty straight forward too. They sound yummy, and I assume the collection is selling well because it is expanding. What do you think? Is this beyond the scope of what you expect from Lay's? Or do they sound yummy? Let us know your opinions in the comments section below!

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