Thursday, April 21, 2016

Lay's USA Kettle Cooked Olive Oil & Herbs


Here's Kettle Cooked Olive Oil & Herbs, a bag in the current US Flavor Swap competition.

It's not good.
The bag smells powerfully of Olive Oil, and the first chip or two has the Olive Oil flavor, but the other seasonings overwhelm the subtlety of Olive Oil. The herbs are there, but more potently you get a LOT of Garlic powder. I could feel it on my finger tips and I could taste it accumulating on my palette. The more I ate, the less this bag tasted of Olive Oil. It began to have almost a cheesy taste to it. But it was just too much Garlic powder. The bag is also over salted.
I complained that Spain's Olive Oil bag could have benefited from some salt to enhance the flavor of the potato... but this skews in the complete other direction. Too much Salt, too much Garlic.
On top of that, the chips are not cooked well AT ALL. I always have been appreciative of the cook on all the chips in the Kettle Cooked line, but these ones fail terribly. They are more like stale thick cut chips than the usual kettle cooked.

I don't know what went wrong here. I anticipated this being one of my favorite flavors, but in my opinion it's a wasted opportunity.


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