Wednesday, November 6, 2013

Lay's India wants to know what you like

For the past few weeks Lay's India has been asking for their Facebook fans to share their opinions. They've been posting a few photos for comparison asking what their fans would prefer. It started with a larger group of bags asking fans which title they preferred....

This collection had a few familiar faces in it like 'Deep Ridged' and 'Kettle Cooked'. The other 3 have the same font and are likely newly created lines. They seemed to resonate with Indian consumers, because they chose 'Relish' and 'Gourmet'. The FB page then asked fans to choose between those 2 and they chose 'Gourmet'.

 Now, Lay's India has asked fans to help them design the bags for an upcoming 'Gourmet' line...

These 2 pictures showed up asking fans which package design they preferred... personally, I like the White bags ;)

So, what does this all mean? Well, for one, it sounds like Lay's India will be launching a new line, likely called 'Gourmet'. It could be a line similar to the 'Sensations'  line that is out in many Countries.
If you don't know, Lay's India's regular line is ruffled like 'Ruffles' in the US, so it makes sense they would launch an un-ruffled range. It's also likely that these are some flavors that we might be seeing. So far the concept art has shown off "Sea Salt", "Sweet Chili & Sour Cream", and "Lime & Black Pepper". Something new is definitely overdue from India, so I'll keep my eyes peeled for more potential news.

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