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Walkers is hosting their first new contest since the "What's This Flavour?" contest over a year ago. This time they are following the popular trend of having fans come up with the taste. They've taken from the US contest called "Do Us A Flavor" and put a local flavored twist on it by calling it "Do Us A Home Grown Flavour". This plays into Walkers recent revamp of all their flavors to highlight the home grown qualities. (Check out my blog about the new Home Grown packaging for more info). Basically, Walkers wants you to know, that not only are their potatoes grown in the UK, but they also use locally sourced cheeses, meats, and produce. Now, its your turn to put those beautiful local ingredients to good use and come up with a unique new flavor. Walkers judges will select 3 finalists, the winner will be voted for by UK citizens, and the they will win £5,000 GBP and have their bag sold exclusively in TESCO stores. This contest is only open to UK residents.
Can't wait to see what they come up with, Walkers are already pretty delicious, so I don't think they can do any wrong. My only complaint is, £5,000 is kind of a small prize when compared to what the US and Canada are going to give away in their respective contests... but seeing as this contest is scaled down to only TESCO stores, it kind of makes sense.
What do you think? What would you want to see in a new Walkers flavor? Sound off below!