Thursday, August 28, 2014
Contest: Lay's Netherlands Raad de Smaak 2014 Mystery Bags
Today, let's chat about the Netherlands. Their "Maak de Smaak" contest has been coming up with some AMAZING flavors for the last few years; "Patatje Joppie" won in 2011 and has since become a permanent and beloved flavor. So, it is a total surprise to see them suddenly switch the script and launch the "Raad de Smaak" contest. From my understanding, this is a mystery bag challenge, along the lines of "Guess the Flavor"... but that is NOT the direct translation... the direct translation is "Council the Taste" (see how language can be confusing lol).
You have the green bag which is the "Hartige" or "Savory" flavor. The yellow bag which is "Pittige" or "Spicy". And the Pink bag is "Zoet" or "Sweet". Contestants go to the shop, buy a bag, taste the bag, then they go online and submit a flavor for the bag. I'm guessing there will be 3 individual winners to this contest because the prize is listed as 3 x €10.000. That's a little over $13,000... NOT TOO BAD for just telling Lay's what flavor you think these are.
I like this contest, but in the States we're enjoying the "Do Us A Flavor" contest, and I'd like to see it stick around for at least another year before we start doing mystery bags. None the less, it's still fun to see what these other countries are coming up with in their magical labs. Can't wait to see what these end up being!
Have you tried these? What are your flavor guesses? Let us know in the comments section below!