"What's This Flavor" contest.
This contest is straight forward. Lay's Romania has concocted 3 magical flavors and released them in stores. Contestants go to their local potato chip vendor, buy the chips, taste the flavor, then they head over to Lay's Romania's Facebook page and enter a guess as to the name of the flavor. 3 winners will be selected and they will each earn 25,000 LEI (about $7,400 USD)... NICE!