Thursday, January 10, 2013

Gotta Get At This: Lay's Netherlands Patatje Joppie

Looks like Belgium isn't the only country extending the shelf life of their contest winning flavors... Lay's Netherlands recently updated their website ton include new permanent packaging for "Patatje Joppie". "Patatje Joppie" was the winner for the 2011 "Maak de Smaak" (Make the Taste) contest in the Netherlands. In October, the flavor was set to be retired and replaced by the 2012 flavor "Spicy Reggae Chicken". Now, the Limited Edition banner has been removed and it looks like "Patatje Joppie" is now a permanent member of the family. "Patatje Joppie" is based on the commonly eaten French Fries covered in "Joppiesaus" (Joppie Sauce) from the Netherlands. It's basically a sauce that is flavored by Mayo, Mustard, Onions, and Curry powder... plus a few secrets. Obviously, the flavor translated well to the chip medium, and the flavor was an instant hit. So, it's nice to see that this will continue to be available to the masses. Have you tried "Patatje Joppie"? Do you love it? Let us know in the comments below!

1 comment:

  1. Okay, I know this is a very very VERY late comment, but, Patatje Joppie has become my favorite flavor, although I do have to say I probably have a strange taste. My previous favorite flavor was Bolognese.

    I do have to say, I don't like the actual Joppiesaus, I tried it at a local FEBO once (FEBO being a snack bar chain in the Netherlands), and it basically tasted like those sandwiches with chicken curry, which is to say, the flavor tastes better on chicken.