Lay's Netherlands is hosting their Maak de Smaak (Make the Taste) contest right now... Looks like there are some pretty cool flavors in the running. Spicy Reggae Chicken? That name alone is awesome. I'm having trouble translating some of the other flavors so if you know what they are please drop some knowledge on the comments section. You can click on the image above for a bigger version if you'd like to read them all more clearly.
In August 2012, 3 flavors will be released in stores (2 flavors voted for online and a 3rd chosen by judges as a "wildcard"). From there, the 3 flavors will be voted on and there will ultimately be 1 who is victorious. Can't wait to see what flavors end up being chosen! Update to come!