Finally, the winner of Margarita's 2011 Flavor contest "Un Sabor Para Ganar"... drumroll please... The Winner is....
Costillitas BBQ Caramelizadas de Daniel!! (English: Daniel's Caramelized BBQ Ribs)
That was my reaction when I heard this was the winner.
But, I'm getting ahead of myself, first, lets talk about this chip. Again, Margarita produces an AWESOME potato product; delicious, light, crunchy, potato-y, everything you want in a chip. The seasoning is rich and meaty, a bit like traditional US BBQ chips, but sweet, and you can taste the caramelized sauce. It was a good chip. And if I had tried it alone would have considered it a well executed sweet BBQ chip. BUT it wasn't alone. It was in a contest to win a permanent spot on store shelves against 2 unique and awesome other bags of chips. And my judgement was that the other 2 were in a whole 'nother league.
SO, how the HELL did this flavor win??
My guess is Colombia just really loves meat. It's a country where steaks are common mall food court offerings. Beef is fairly abundant there and eaten often. So maybe they're meat obsessed.
but maybe... this was all a con by Frito Lay, because .... HAMBURGUESA WAS ROBBED!!!! Hamburguesa deserved to win and we all know it!!
I'm sorry, I'm still a bit emotional about all this.
Anyways, if you like BBQ chips/ meaty chips, these are really nice. The seasoning is a little unique because of the caramelized flavor. You can pick them up whenever because they are allegedly becoming a full time flavor, so no rush. I don't think these are worthy of booking a flight to Colombia, or spending hours online trying to track down. But I think if you come across them they will make you happy. The best part for sure, in my opinion is the high quality potato, that alone make Margarita's worthy of a try.